Bright Shiny Objects?

What's With That Name?

Why the Name “Bright Shiny Objects”?


Where did that name come from? Well, one of my beliefs in selling a television show (or perhaps in selling anything) is the idea that you need to give the buyer (the network, studio or other distributors) something that they really want, really need. It needs to be a television show that can only work at that company. They need to have your show. And if you do it right, the buyer suddenly sees that bright, shiny object that is perfect for their company.

When they see it, they want it. It’s that simple. Provide your buyers with a bright, shiny object that is perfect. I’d like to help you create yours. So there’s the name.